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Myosotis [MY-ə-SOH-tiss] is the name of the flower shop that Roxy's grandfather opened in 1953 and is still being run by her family today. ​


The more common name for Myosotis flowers is 'forget me not', which represents not only remembrance, but also hope and love


From the moment she got her first camera, aged 11, Roxy was hooked. She loved to go for photo walks around her village in The Netherlands, capturing stunning flower fields and small local wildlife.


With the advent of the internet, the world was changing ever so fast, and photography gave Roxy a sense of calm and mindfulness as well as a creative outlet. Because in the 'real world', she was shy, anxious, and quiet.


Definitely not a future business owner...

Or so she told herself.

"Simplicity, compassion, patience.

These three are your greatest treasures."

- Lao Tzu, philosopher and writer 

In fact, as a young girl, Roxy dreamed of becoming a teacher! She had her educational journey all mapped out when, in her final year of primary school, a failed maths test crushed this dream and severely damaged her confidence. While this experience led to the formation of many limiting beliefs that would resurface in her late-20s, it also revealed a determination and persistence she didn't realise was there before. 

In the years that followed, Roxy's dream of teaching made way for one of art and creativityShe went on to study Media and Culture at the University of Amsterdam to explore gender studies and psychoanalysis, ethnomusicology and media history, and fell head over heels in love with documentary filmmaking.


Wanting to improve her practical skills, Roxy packed her bags and left for Bradford, England, to begin a masters degree in Digital Filmmaking.

Living in the world’s first UNESCO City Of Film was so exciting, there was much left to explore after graduation. Roxy started building a career in film exhibition and marketing, volunteered to train as a local accessibility champion, and later became an in-house content creator for a local college.


Capturing the remarkable and hugely inspiring stories of young students released the advocate in Roxy. What if she could use her skills to empower underrepresented people and encourage them to share their stories on their terms?


While developing this new vision, and navigating the personal development challenges that came with it, Roxy felt increasingly restricted in her corporate career - and it started to severely impact her mental wellbeing.

Roxy's origin story

Roxy's origin story

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"I am no longer accepting the things I cannot change, I am changing the things I cannot accept."

- Angela Davis, activist and writer

So she quit her job, moved with her fiance to a new city, and started working on what eventually would become Myosotis Film & Photography. With the help of confidence coach Helen Walker, Roxy started to shift her mindset from self-doubt to self-love and became rather fascinated with neuroplasticity to this day.


Now happily settled in Brighton, a city filled with fellow creative activists, vegans, and proud queer individuals, Roxy continues to rewrite her story - and encourages others to do the same.


Will you join her mission to use storytelling as a force for change?