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Myosotis [MY-ə-SOH-tiss] was the name of the flower shop that my grandfather opened in 1953 and is still being run by my family today, albeit under a different name. ​


The more common name for Myosotis flowers is 'forget me not', which represents not only remembrance, but also hope and love


From the very moment I got my first camera, aged 11, I was hooked. I loved to go for photo walks around my village in The Netherlands, capturing the flower fields and local wildlife.


With the advent of the internet, the world was changing ever so fast, and photography gave me a sense of calm and mindfulness as well as a creative outlet. Because in the 'real world', I was shy, anxious, and quiet.


Definitely not a future business owner...

Or so I told myself.

"Simplicity, compassion, patience.
These three are your greatest treasures."
- Lao Tzu, philosopher and writer

In fact, as a young girl, I dreamed of becoming a teacher! I had my educational journey all mapped out when, in the final year of primary school, a failed maths test crushed this dream and severely damaged my confidence. This experience led to the formation of many limiting beliefs that would resurface in my late-20s, but it also revealed a determination and persistence I didn't realise was there before. 

In the years that followed, I gravitated more towards a creative career. During my studies in Media and Culture at the University of Amsterdam I took courses in gender studies and psychoanalysis, ethnomusicology and media history, and fell head over heels in love with documentary filmmaking.

With tons of theoretical knowledge, but few practical filmmaking skills, I left for Bradford, England, to begin a masters degree in Digital Filmmaking.


Living in very first UNESCO City Of Film in the world was hugely exciting! There was much left to explore after graduation and, before I knew it, I was building a career; first in film exhibition and marketing, volunteering to train as a local accessibility champion, and later as the in-house visual content creator for a local college.

Roxy's origin story

Roxy's origin story

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Capturing the remarkable and incredibly inspiring stories of young students reawakened the advocate in me. What if I could use my skills to empower activists and underrepresented people to share their powerful stories on their own terms?


I had started to uncover my purpose, but while navigating the personal development challenges that came with it, I felt increasingly restricted in my corporate career - and it started to severely impact my mental wellbeing.

"I am no longer accepting the things I cannot change, I am changing the things I cannot accept."

- Angela Davis, activist and writer

So I quit her job, moved with my fiance to a brand new city, and started working on what eventually would become Myosotis Film & Photography. With the help of confidence coach Helen Walker, I started to shift my mindset from self-doubt to self-love and became rather fascinated with neuroplasticity (still am!).


Now happily settled in Brighton, a city filled with fellow creatives, activists, vegans, and queer people, I get to add the most amazing anecdotes to my story all the time. 

Will you join me on my mission to use storytelling

as a force for positive social and environmental change?